While not every website needs a blog, it can be a useful tool for SEO and acquiring new customers. By publishing relevant and informative content on a regular basis, a blog can help attract natural backlinks and draw attention to your store. If SEO is a key part of your marketing strategy, having a blog can be an effective way to...

To run a successful e-commerce store, it is important to focus on acquiring new customers, retaining existing ones, and building a community of brand advocates. In this article, we will focus on the first two elements. We believe that certain tools and apps are essential for driving growth and increasing sales, and we will discuss...

AI can assist with the content marketing process by streamlining and automating certain tasks, allowing humans to focus on more creative and strategic tasks. It can also help improve the efficiency and effectiveness of marketing efforts by analyzing data and providing insights for targeting and personalization. Additionally, AI can...

Brands are continuing to find creative and unconventional ways to advertise their products and engage with customers. These campaigns, referred to as “acts, not ads” or ANA by creative agency Johannes Leonardo, often involve partnerships and investments in order to execute them. While some may view these campaigns as...