While not every website needs a blog, it can be a useful tool for SEO and acquiring new customers. By publishing relevant and informative content on a regular basis, a blog can help attract natural backlinks and draw attention to your store. If SEO is a key part of your marketing strategy, having a blog can be an effective way to drive traffic and engagement.
Can I blog about anything?
If your goal is to get traffic from SEO, it is important to focus on keywords and search terms that are relevant to your target audience. One effective strategy is to create a document containing a list of questions that people are searching for on Google, and then writing detailed, informative, and engaging content that addresses those questions. By creating content that is genuinely useful and valuable to your audience, you can increase the chances that they will share it and link to it, which can help improve your search engine rankings.
MY RULE OF THUMB IS BUILD A SITE FOR A USER NOT A SPIDER.-DAVE
It is important to remember that the copy you write should not only be optimized for search engines, but also written with your human audience in mind. Google is sophisticated and can track how many people click on your link, how long they stay on your website, and whether they make a purchase. If you try to cheat your way to the top of search results with low-quality content, you will likely see a rapid decline in rankings as users quickly bounce back to the search results due to uninteresting or poorly written content. To achieve long-term success with SEO, it is essential to create content that is genuinely useful and valuable to your audience, as this will help improve user engagement and increase the likelihood of conversions.