SOFTWARE: Shopify, Unbounce, Instapages
SERVICES: Facebook and Instagram Marketing.
Bantam Tools approached us with the challenge of promoting their new product to a wider audience. As a breakthrough product that required education and explanation, they were uncertain how to effectively reach and engage with potential customers who may not be familiar with the technology.
To address Bantam Tools’ challenge, we developed a comprehensive plan of action that involved the acquisition of leads and the dissemination of educational information about the new product. We achieved this through a series of carefully crafted emails and segmented ads that provided bite-sized information to potential customers, generating excitement and interest in the product.
Our approach was highly successful, resulting in a cost per lead as low as 50 cents for a $3,500 machine. Additionally, the product launch exceeded expectations, with a remarkable return on ad spend of 530%.