SOFTWARE: Shopify, Unbounce, Instapages
SERVICES: Facebook and Instagram Marketing.
Beatbox approached us because they wanted to launch an equity crowdfunding campaign but were unsure of the process and how to make it successful. They were afraid that they wouldn’t be able to generate enough interest and support for their campaign.
The strategy we developed was centered around tapping into their personal network, generating buzz and excitement amongst friends and family to invest. Next, we crafted compelling email flows for their customer base to build anticipation for the campaign. Paid ads with a clear campaign messaging approach were utilized to convert potential investors into actual investors and followers. Lastly, we deployed a retargeting strategy to capture the attention of those who had shown interest but had not yet invested, ensuring that they didn’t miss the opportunity before the campaign ended.
The client was able to achieve a significant milestone with the successful fundraising campaign that raised $1,435,153. This amount provided the necessary financial resources to advance their business and pursue their goals. With this funding, they can invest in key areas such as marketing, product development, and hiring new talent to help scale their operations.