On Cue Apparel
CATEGORY: E-Commerce
SOFTWARE: Shopify, Klaviyo, Postscript
SERVICES: Facebook, Instagram, Google, TikTok, Email, and SMS marketing.
WEBSITE: oncueapparel.com
01. The Challenge
On Cue Apparel approached us to overhaul their marketing strategy and execution. They were facing a number of issues, including high rates of spam, low retention, and difficulty scaling on various platforms.
02. The Solution
Our approach was to focus on improving retention and generating more revenue through emails and SMS, in order to free up resources for testing ad spend on other platforms. We conducted a thorough review of their accounts and identified opportunities for optimization to increase return on ad spend and sales.
We were impressed with how quickly they were able to ramp up spend, which contributed to the most successful product launch we’ve ever had, resulting in a 500% return.– EDUARDO P
03. The Result
Our strategy was successful in increasing email revenue, which enabled us to optimize and increase budgets on Google. We were able to boost revenue from Shopping campaigns while also addressing creative issues on Facebook. Within three months, we were running profitable ads with high creative output on three different channels.
