E-Commerce
To run a successful e-commerce store, it is important to focus on acquiring new customers, retaining existing ones, and building a community of brand advocates. In this article, we will focus on the first two elements. We believe that certain tools and apps are essential for driving growth and increasing sales, and we will discuss some of our favorites.
Here they are:
One tool that we highly recommend for e-commerce stores is Klaviyo. This platform allows you to set up advanced marketing funnels to target users at different stages of their purchasing journey. It is important to make use of the full range of features offered by Klaviyo, including segmentation, in order to maximize its effectiveness. By carefully targeting your marketing efforts, you can increase the chances of converting potential customers into paying ones.
Another tool that we recommend for e-commerce stores is Attentive, which is our preferred SMS platform. One of the key advantages of Attentive is that it does not require users to opt out after receiving the first message, which can help to increase the size of your list and drive revenue over time. By not constantly reminding users of the option to opt out, you can create a more seamless and engaging communication experience, which can lead to better retention and conversion rates.
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First party data directly from the source is the closest to accurate you’ll ever get.– JOSE R.
We recommend using a tool like Fairing that allows you to ask questions to both new and returning customers to gather information about how they found your business. This is especially important in the post-iOS era, as it has become more difficult to track marketing efforts. By asking these questions, you can gain valuable insights and allocate your marketing budget more effectively to the channels that are driving the most customer acquisition.