AI can assist with the content marketing process by streamlining and automating certain tasks, allowing humans to focus on more creative and strategic tasks. It can also help improve the efficiency and effectiveness of marketing efforts by analyzing data and providing insights for targeting and personalization. Additionally, AI can help to generate content faster and more...

Brands are continuing to find creative and unconventional ways to advertise their products and engage with customers. These campaigns, referred to as “acts, not ads” or ANA by creative agency Johannes Leonardo, often involve partnerships and investments in order to execute them. While some may view these campaigns as risky, they can be successful in terms of sales,...