Our client approached us with the challenge of launching a new watch made from destructed illegal arms on Kickstarter. As a company that was unfamiliar with the Kickstarter ecosystem, they sought our expertise to ensure the success of their unique product.
02. The Solution
To address our client’s challenge, our team developed a comprehensive strategy that focused on lead acquisition, generating press coverage, and engaging their current customer base to generate excitement for the upcoming Kickstarter campaign. The goal was to ensure a successful launch and maximize the exposure of the new watch made from destructed illegal arms.
03. The Result
As a result of our strategy, Triwa achieved their Kickstarter funding goal within just a few hours of launching the campaign. Over the course of 45 days, our efforts generated a remarkable 720% return on ad spend, resulting in $246,777 in pre-orders. This success allowed Triwa to produce the watches without having to invest any cash upfront on inventory.