SOFTWARE: Shopify, Unbounce, Instapages
SERVICES: Facebook and Instagram Marketing.
NFT Pay approached us with the challenge of evaluating the success of their previous campaigns utilizing influencers. While they had run multiple campaigns, they were uncertain which factors had contributed to their success and wanted to gain a better understanding of what made their campaigns effective. They sought our expertise to provide insight and analysis of their campaigns.
To address NFT Pay’s challenge, our solution was to develop specialized UTM parameters using our proprietary formula. This enabled us to accurately track which influencer was responsible for not only generating leads but also bringing in sales, and allowed us to implement highly effective retargeting campaigns. Despite not having access to the backend of the NFT websites or Discord, our UTM tracking system allowed us to effectively evaluate the success of the campaigns and gain valuable insights into which factors had contributed to their effectiveness.
Our UTM tracking system proved to be highly effective, providing NFT Pay with valuable insights into which influencers had contributed to the success of their campaigns. Armed with this data, NFT Pay was able to continue growing their company and refining their influencer strategy. Additionally, one of their campaigns featuring a promotion by Oscar De La Hoya was highly successful, demonstrating the power of an effective influencer partnership.