SOFTWARE: Shopify, Unbounce, Instapages
SERVICES: Facebook and Instagram Marketing.
Gamestar came to us because they wanted to launch an equity crowdfunding campaign but were afraid of the complexities involved. They were not confident in their ability to promote the campaign effectively and were worried about not getting enough funding.
The solution was to first tap into their personal network and get their friends and family excited to invest. We then crafted multiple email flows for their customer base that were engaging and easy to understand, building hype for the campaign. Paid ads with a clear campaign messaging were used to convert potential investors into actual investors and followers. Finally, we implemented a retargeting strategy to capture the attention of those who had shown interest but had not yet invested, ensuring that they did not miss out on the opportunity before the campaign ended.
The crowdfunding campaign was a success, with a total of $5,447,028 raised. Overall, the impressive fundraising total was a major accomplishment and a clear indication of the value of a well-planned and executed crowdfunding campaign.