Atom Limbs
CATEGORY: E-Commerce
SOFTWARE: Shopify, Unbounce, Instapages
SERVICES: Facebook and Instagram Marketing.
WEBSITE: Atomlimbs.com
01. The Challenge
Atom Limbs approached us because they wanted to launch an equity crowdfunding campaign but were unsure about how to make it successful. They were afraid that they would not be able to reach their target audience or get enough funding to reach their goals.
02. The Solution
The solution was to first tap into their personal network and get their friends and family excited to invest. We then crafted multiple email flows for their customer base that were engaging and easy to understand, building hype for the campaign. Paid ads with a clear campaign messaging were used to convert potential investors into actual investors and followers. Finally, we implemented a retargeting strategy to capture the attention of those who had shown interest but had not yet invested, ensuring that they did not miss out on the opportunity before the campaign ended.
03. The Result
The result of our solution was $7,267,006 raised overall, as the client was satisfied with the success of the campaign and ended up doing another crowdfunding campaign with our help later on.
