SOFTWARE: Shopify, Unbounce, Instapages
SERVICES: Facebook and Instagram Marketing.
E verydae approached us because they wanted to launch an equity crowdfunding campaign but were worried about the complexities involved. They were not confident in their ability to promote the campaign effectively and were worried about not getting enough funding.
Our solution involved kickstarting excitement within their personal network, motivating friends and family to invest. We then created easy-to-understand email flows for their customer base, generating buzz for the campaign. Paid ads with a clear campaign messaging approach were used to convert potential investors into actual investors and followers. Lastly, we put in place a retargeting strategy to capture the interest of those who had shown interest but hadn’t yet invested, so they didn’t miss the chance before the campaign ended.
The client was able to successfully raise $1,295,112 through their crowdfunding campaign, which gave them the financial means to expand their app to other areas. With this new funding, they were able to invest in further development and marketing to reach new audiences and grow their user base.