Upcounsel
CATEGORY: E-Commerce
SOFTWARE: Shopify, Unbounce, Instapages
SERVICES: Facebook and Instagram Marketing.
WEBSITE: Upcounsel.com
01. The Challenge
Upcounsel approached us because they wanted to launch an equity crowdfunding campaign but were uncertain about the process and how to make it a success. They were worried that they wouldn’t be able to generate enough interest and support for their campaign.
02. The Solution
The solution was to first tap into their personal network and get their friends and family excited to invest. We then crafted multiple email flows for their customer base that were engaging and easy to understand, building hype for the campaign. Paid ads with a clear campaign messaging were used to convert potential investors into actual investors and followers. Finally, we implemented a retargeting strategy to capture the attention of those who had shown interest but had not yet invested, ensuring that they did not miss out on the opportunity before the campaign ended.
03. The Result
The outcome of the campaign was a success as it raised $3,925,852 for the client. With this impressive sum, the client was able to concentrate on expanding their business, knowing that they had the necessary resources to achieve their goals.
