Aexlab
CATEGORY: E-Commerce
SOFTWARE: Shopify, Unbounce, Instapages
SERVICES: Facebook and Instagram Marketing.
WEBSITE: aexlab.com
01. The Challenge
Aexlab came to us because they wanted to launch an equity crowdfunding campaign but were worried about not being able to generate enough interest and support for their campaign. They were uncertain about the process and how to make it a success.
02. The Solution
To tackle the challenge, we started by mobilizing their personal network, sparking excitement and interest among friends and family to invest. We then developed email flows that were engaging and easy to comprehend, building hype for the campaign. To convert potential investors into actual investors and followers, we employed paid ads with a clear campaign messaging approach. Lastly, we utilized a retargeting strategy to capture the attention of those who had shown interest but not yet invested, ensuring they didn’t miss out on the opportunity before the campaign ended.
03. The Result
The campaign was a great success, with a total of $1,352,940 raised. This gave the client the opportunity to expand their operations by opening new offices in Miami and hiring key employees. With the funds raised, the company was able to take significant steps forward in their growth and development. It was a great outcome for both the client and our team, and we were thrilled to have played a part in their success.
